Your website is the central hub of your online presence. Your headquarters, your storefront, your magic castle, etc. But one thing your website definitely should not be is your fortress of solitude. If your web design is not complying with Google and internet best practices, then it will probably take Superman to find it.
Here are some of the important things your web design needs to have in order to compete or even get noticed on the internet today.
Responsive Web Design
Your Website should be able to adapt itself and look fabulous on any desktop computer, android or apple phone, as well as iPads or other tablets. This is often referred to as responsive design. Sites that are not responsive will score much lower in Google’s PageRank algorithm, the end result being non-responsive websites will not be able to compete against responsive sites for organic (non-paid) search results.
A web design for business must be optimized for search engines. Proper SEO means better rankings on Google- period. The more quality content you can put on your website containing a solid set of keywords, the better your other growth initiatives like a Google AdWords campaign will be.
Links to Your Social Media
Having your social media links easily visible on your site allows visitors to check out your social channels. That’s obvious. But more importantly, it shows that you have social media, take your web presence seriously and ultimately, it makes your business look more professional.
In most cases, your web design should make it easy for visitors to find out how to contact you. If they like what they see and are interested in taking things further, don’t make them have to phish around to do so.
Good web design means a good user experience (UX).
People have a very short attention span when it comes to how long they spend on a web page. Your business needs to be able to take full advantage of it. If they can’t find what they’re looking for quickly, they will bounce.
Every person that visits your site is a potential customer. Every email you can get from potential customers means you now have an opportunity to talk to them directly through email marketing campaigns. Depending on your business, you may want a lead capture on your homepage. If your company is actively implementing social media marketing campaigns, you may want your lead capture on several different landing pages.
Brick and Mortar Location via Google Maps
Claiming your business address with Google allows you to show up on local organic search results for Google Maps. Showing your address via Google maps on your site (even the homepage if possible) is a great service for visitors looking to find your business.
Turnpoint Media uses the WordPress platform to create beautiful web designs that have impact. The modular nature of WordPress means widgets can be added easily to expand the functionality of your website. Adding GoogleMaps, calendars and lead capture forms are all examples of WordPress widgets.