Your website isn’t just a URL. It’s an essential component of your marketing and business strategy.
Great design is not created in a vacuum. Our designers dive deep to immerse themselves in your industry and your brand aesthetic. Turnpoint Media’s collaborative process involves you and your team every step of the way, ensuring that your new site is something that truly represents you and your business while also achieving your goals.
Great design is all about the effective collaboration between designer and client. As award-winning designers, we take a deep dive into our clients’ industries.
All effective websites share 4 things in common
An effective website faithfully tells the brand’s story
How your brand’s aesthetic translates to your website makes all the difference when it comes to creating more leads and increasing revenue. In order to create a compelling experience for users that come to your site, we take a deep dive into not just your brand, but your entire industry.
We immerse ourselves in everything about your industry and also examine what your competitors are doing, online and off. This way we can make the proper content and aesthetic choices that will make your brand voice sing.
An effective website is easy to navigate
A well-strategized user experience (UX) is essential for acquiring quality leads or guiding users into your sales funnel. We create websites that are not only beautiful to navigate but provide a simple and easy environment for users to quickly locate the information they need about your business.
Turnpoint Media can also make your site ADA compliant to provide a more inclusive user experience.
An effective website is SEO friendly
How Google ranks your website will determine how often and on what page your website will appear in their search results (organic reach). Employing the right keywords, writing the proper page snippets and meta tags are some of the many strategies used to build effective SEO over time. We employ Google’s current best practices for SEO, and we keep up to date as well. When Google changes its search engine algorithms, we change strategies accordingly.
We also research your competitor’s approach to their SEO so we can work towards making and keeping your business competitive.
An effective website encourages you to take action
We help create content that is not only good for your SEO but encourages users who come to your site to take the next step. That next step could be giving you their email address, or having them directly contact your business, or even encouraging them to buy your product.
Strategically placed Calls to Action, using powerful verbiage can make all the difference when it comes to user engagement. We are all about engagement!
Turnpoint Media builds your website with GROWTH in mind
We create WordPress sites designed to grow as your business grows. Whether you need blog posts or new sections, we can help you create the content you need when you need it. Require a new eCommerce solution? We can do that for you too!